Hi! I'm Alec. I'm a communications strategist. People hire me to kill many birds with one stone. I've worked from coast to coast with businesses of all shapes and sizes. I can write your copy, design your logo, photograph your products, build your website, and
serve you a cup of tea while doing it.
Though I wear many hats, I'm increasingly focused on what comes most naturally to me: writing, editing, and interviewing. I make business copy sing, brainstorm marketing initiatives, draft strategic communiqués, and generally save my clients enormous amounts of time.
I've pursued one of the most unusual programs of study
of anyone you're likely to meet. In the process, I've come to approach life less like a classical score and more like a jazz improvisation. Naturally, I ended up in New Orleans. I have lots of stories to tell. If you could use help telling your own, I'd love to talk
is a local institution and an amazing retail greenhouse with locations on the westbank of the Mississippi River and the north shore of Lake Ponchartrain. They came to me to spruce up their outdated website, which I did with the help of my friend, Edward Reed: programmer, autodidact, and all-around extraordinaire.
is a Swiss manufacturer of lasers used for LASIK and cataract surgery. So far I've been contracted to design and copyedit a bevy of their internal and external brochures, and more recently, a large poster to be displayed in the offices of the many ophthalmologists who use their lasers on a daily basis. It's been both challenging and rewarding to work within the tight design standards of a company whose culture stands for precision on so many levels. Because their marketing department in Switzerland is perpetually swamped, more is always on the way!
The Posse Foundation
is one of the most comprehensive and renowned college access and youth leadership development programs in the US, with operations in nine cities. Since becoming the photographer for the New Orleans branch, I've covered a number of their events and provided shots of their graduates for both print and digital marketing materials.
is a third-generation family-owned New Orleans wholesale bakery. They make astounding quantities of cakes and cookies for southeast Louisiana groceries and coffee shops, fruitcakes that have sold in department stores nationwide since the 1950s, as well as thousands of the king cakes devoured by New Orleanians during Mardi Gras. I photographed the bakery and their products for use on their website and in printed marketing materials, and also did some color work on their logo and cookie labels, pictured here.